An online version of the POWER Parba was initiated during the COVID-19 Pandemic to encourage women to sell their products online and train them in the required skills. The online marketing fair was held on 7th and 8th of November, 2020. There were 71 online stalls put up at the online website powerparba.co. It received 4305 unique visitors leading to sales amounting to Rs. 2,72,883.
Entrepreneurship is an effective means to empower women, there is no denying this and it’s encouraging to note that women entrepreneurs are growing at a steady pace over the last few years. It would be ridiculous to let this 50% (women) of the population blessed with a natural talent for crisis management, communication and managerial skills go to waste.
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